AT A GLANCE
Customer Name
Orkan
Location
Birkimel and Vesturlandsvegur, Iceland
Challenge
To create a unified customer experience at their new EV charging stations
Solution
Prizma, Tokheim Crypto VGA® OPT (Outdoor Payment Terminal), Tokheim OASE™ (Online Authorisation and Switching Environment) (payment and loyalty), and DX Power™
Results
The successful installation of the Prizma eco-system and DX Power™ at the new Orkan EV charging stations
Primary Choice Factors
View that Dover Fueling Solutions® (DFS) is a reliable and trusted supplier of premium payment and loyalty solutions for both clean and conventional fuels.
“We installed our first EV charging stations in Iceland this summer, utilizing DX Power™ and the Prizma eco-system from DFS to process payment and loyalty. There were a few challenges at the beginning of the project; however, in great co-operation with DFS and TSG, we have been able to develop smart, outside the box, solutions, which have enabled us to continue and complete this installation project. This project is a great example of how Orkan can move forward at a great pace with the same goal in mind. I would like to give my thanks to everyone working on the project. We could not have done this without DFS.”
– Guðmundur Ingi Þorsteinsson, Manager Development
As Orkan were at the beginning of their energy transition journey, they wanted to create a unified customer experience at their new EV charging stations, while leveraging their existing loyalty scheme and providing more known payment options to customers at the same time as keeping control over all transactions.
Loyalty was already being used for traditional refueling; however, it was not extended to the EV chargers on the same site.
In addition to a unified customer experience – with embedded loyalty, payment options and transaction control – the EV charger set-up also posed a problem. Although there were six fast chargers on site, in reality the set-up meant there was only one fast-charger with 7 different connectors. For end-customers this was confusing at the payment terminal, as drivers has to select “charger 1” and then select connector 1-7 on the payment terminal display. It was not the user-friendly system Orkan wanted to provide customers.
Orkan is now able to provide a unified consumer experience on the forecourt, leveraging existing loyalty schemes for both conventional fuel dispenser and EV charging systems. In addition, the Orkan EV charging sites allow consumers to pay using alternative payment options, including Mastercard, VISA (payment cards and contactless), the E1 app, and the Orkukort fleet card.
Through this successful Prizma and DX Power™ installation Orkan can now provide a user-friendly EV charging experience, while having increased visibility and control across all transactions on site.
Orkan have 72 Orku stations throughout Iceland and they plan to rapidly increase the number of fast charging stations in the coming months, with fast charging stations Akureyri and Laugavegur are currently being installed.
“We installed our first EV charging stations in Iceland this summer, utilizing DX Power™ and the Prizma eco-system from DFS to process payment and loyalty. There were a few challenges at the beginning of the project; however, in great co-operation with DFS and TSG, we have been able to develop smart, outside the box, solutions, which have enabled us to continue and complete this installation project. This project is a great example of how Orkan can move forward at a great pace with the same goal in mind. I would like to give my thanks to everyone working on the project. We could not have done this without DFS.” – Guðmundur Ingi Þorsteinsson, Manager Development