DX Rewards™ is an online marketplace that integrates with existing loyalty programs to offer a personalized, app-like experience at the pump.
AUSTIN, TX – October 7, 2024 – Today, Dover Fueling Solutions® (DFS), a part of Dover Corporation and a leading global provider of advanced customer-focused technologies, services and solutions in the fuel and convenience retail industry, announced the launch of DX Rewards™, a groundbreaking rewards and loyalty offering available through the DFS Anthem UX® platform-based dispensers.
Marking the next iteration of the DFS Anthem Experience, DX Rewards™, available in North America, is an online loyalty marketplace that integrates seamlessly with a retailer's existing provider to expand their current program and offer a personalized, app-like experience at the pump. As consumers fuel up, they are prompted to enter their phone or loyalty ID to sign in. Nonmembers simply enter their phone number to auto-enroll in the rewards program. Members can access personalized offers, redeem rewards or even play games to earn additional points.
“Loyalty programs, evolving consumer preferences and heightened expectations have been central topics in industry conversation for the past few years, but now it is time to turn talk into action. DX Rewards™ will help retailers drive incremental indoor sales,” said John Morris, Senior Director, Product Innovation at DFS. “DX Rewards™ engages with the fueling customer directly on the Anthem UX® display, where ROI has shown to be the highest. We are excited to enable retailers to elevate their existing loyalty programs in such an impactful way.”
The DFS Anthem Experience encompasses a range of innovative features available through the DFS Anthem UX® platform, all designed to enhance the fueling experience. This includes DX Promote® media, local traffic and weather, games, our pump-side, self-ordering solution DX Market™ powered by GRUBBRR® that enables consumers to order food and products from the convenience store, and now, DX Rewards™ – an unmatched loyalty rewards experience.
“We’re always looking for ways to meet our customers where they are and offer an exceptional experience,” said Kristin Ghere, Director of Marketing and Brand Management at Jump Start Stores. “DX Rewards™ is helping us achieve our vision of a cohesive, omni-channel loyalty experience. It’s a win-win for both Jump Start and our customers. By providing a frictionless fueling experience and tailored rewards, we’ll engage our customers in a more meaningful way, effectively driving increased foot traffic inside our stores.”
DX Rewards™ is debuting at Jump Start Stores, where it will elevate Jump Start’s current rewards experience created by their loyalty partner, Velocity Logic Group. Deployment is performed remotely and does not disrupt site operation.
“By presenting personalized videos, offers, clubs and rewards directly on the dispenser during fueling, we’re able to take Jump Start Rewards to the next level,” said Vik Mehta, Velocity Logic Group’s Head of Sales. “Creating a powerful app on the DFS Anthem UX® platform was fast and easy. We even integrated DX Promote media content seamlessly into our app thanks to the technology available from DFS.”
To learn more about how you can take advantage of DX Rewards™ and elevate your existing loyalty program, or, to get started with your loyalty journey, visit www.doverfuelingsolutions.com/solutions/consumer-experience/dx-rewards or reach out to your DFS sales representative.
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